Athlete Search Engine Reputation Management
For any professional athlete or an amateur poised to become a professional, their reputation is as important as the physical gifts that make them exceptional. In the case of an amateur, athlete reputation management can have a profound impact on their earning potential as a professional. For professionals, the focus shifts to an athlete’s online brand management and their marketability for lucrative endorsement contracts. The sports websites on the Internet are filled with stories of athletes’ triumphs but there are also plenty of blogs and forums where unflattering and potentially career-altering information is posted.
Whether this information is true or not, it can have an effect on an athlete’s life either directly or indirectly. It’s important to remember that the Internet has changed how we gather information. For amateur athletes, pro scouts and college recruiters are going to search for an athlete’s name to see if the activities in their personal life are consistent with the values of their organizations. For a professional athlete on the cusp of a contract signing or extension, they need to be concerned about what a general manager might find.
What to Do About Athlete Online Brand Management
As they say in sports, sometimes the best defense is a good offense. If you’re an athlete concerned about your reputation on the Internet and how it can affect your career, you may want to consider hiring an athlete reputation management specialist to help you through the process. They’ll explain what they can do to improve the situation, why those particular methods have been chosen, how they work, and when you can expect to see positive improvement. In most cases, they won’t be able to remove the negative information but they will be able to make it harder to find online.
The Athlete Reputation Management Process
We approach athlete reputation management projects with the same proven strategies that we apply to our Internet marketing projects. It’s a methodical, comprehensive progression of steps which include:
- Consultation – We consult with you to gather information and determine the scope of the problems.
- Research and Identification – We then research the sources of the derogatory comments and identify specific areas to target.
- Drafting a Strategy – We draft a comprehensive strategy to move the posts off the critically important first page of search results so that they are harder to find.
- Process and Implementation – After your review and approval, we implement the strategy through a combination of proactive measures.
- Tracking – We track the progress of these measures and schedule a monthly meeting where we discuss the success of the campaign and fine-tune the strategy as needed.
There are hurdles to overcome no matter which career path we choose. What matters is how we deal with adversity and move beyond it. If you’re an athlete concerned about their reputation online, give us a call us today at 847-241-8575 or fill out a contact form for a quick replay and together, we can take appropriate steps to rectify your online search engine reputation management difficulties.
